I conducted comprehensive research and developed an entirely new perspective for an infomercial, bringing a fresh and innovative approach to the project. In addition to this, I utilized existing footage to create a compelling new infomercial that would stay in budget. My responsibilities also extended to writing engaging radio scripts and crafting effective eblasts, contributing to a well-rounded and impactful marketing strategy.
Thrive Market already boasted a strong direct marketing strategy but wanted to find innovative ways to expand their reach. After extensive research and development, I wrote the brand’s first infomercial script. This foundational script set the stage for future projects and played a crucial role in shaping the brand's approach to direct marketing.
Tasked with injecting a fresh, innovative perspective into infomercial production, I collaborated closely with the brand team throughout the entire process. My role encompassed everything from the initial conceptualization and talent scouting to crafting a captivating 30-minute script. I took an active role in co-directing the shoots and overseeing the post-production phase, ensuring that every element came together seamlessly to deliver a polished and engaging final product.
During my five years at Shark Ninja, I played a key role in the production of over ten 30-minute infomercials. In addition to these extended features, I also contributed to a variety of other media projects, including engaging social videos, instructional how-to videos, and dynamic commercials. My diverse experience ensured that I developed a comprehensive skill set and a deep understanding of different formats and audiences.
Key Achievements Include:
•Leading the team in strategic copy development and crafting the show.
•Overseeing global tier 1 product launches.
•Pitching direction and scripts to executive management, including the CEO.
•Collaborating with multiple departments, including brand and marketing, engineering, product development, and video production, to create a 30-minute show for national broadcast.
•Delivering best-in-class, industry-leading shows that generated millions of dollars for the company.
As Senior Copywriter I successfully delivered award-winning creative writing and strategy across the spectrum of advertising mediums. I was responsible for leading brand voice, setting messaging standards, developing integrated marketing campaigns and providing copy for social, online, print, retail, radio and broadcast projects on a daily basis.
I would say i'm an unconventional thinker. It's my goal and responsibility to seamlessly blend creativity with originality. As an out-of-the-box thinker and writer, I defy traditional boundaries, bringing fresh perspectives and inventive ideas to every project. My writing isn't just about telling a story—it's about creating immersive experiences that challenge the status quo and inspire our audience.
I excel in bringing diverse ideas to life through open-mindedness and exceptional collaborative skills. With the ability to embrace various perspectives and foster a supportive environment, I thrive in team settings, turning collective visions into reality. I have genuine respect for others’ viewpoints and a talent for integrating diverse ideas seamlessly.
I have an unwavering commitment and resilience when it comes to my writing. I see all my projects through to the end, face challenges head-on and navigate obstacles as best I can. My dedication to completing each piece, regardless of the hurdles, is a testament to my passion and perseverance.