Ninja is renowned as the top-selling brand for indoor countertop appliances, but they weren’t content stopping there. They decided to expanded their horizons with the Outdoor Woodfire Grill and Smoker. Initially, we felt a bit apprehensive about competing against established brands in this space, but once we experienced the product firsthand, that hesitation turned into genuine excitement. We couldn’t wait to showcase the impressive capabilities of the Woodfire Grill to the world.
Kawasaki invented the utility vehicle category. However, after years of focusing their efforts on other categories, competitors had taken market share and they were in desperate need of a complete overhaul. They approached us with the challenge of creating a disruptive brand and sales plan for one of their staple categories.
