Complete Redesign
With a domestic website in desperate need of a complete overhaul, Kawasaki wanted their website to do more than just display their vehicle catalog. They needed a website that competitively positioned their 13 sub-brands, an education tool that compelled customers to buy, and powerful sales tool to jump-start downward-trending sales.
Best-in-Class Global Platform
Our strategy was to create an industry-best, enterprise-level and responsive website engine that would not only educate and sell Kawasaki vehicles, but also introduce eCommerce, plus establish a unified global brand that was capable of being adopted globally.
Educate. Excite. Sell.
This responsive, global enterprise-level redesign was aimed at transforming Kawasaki's consumer and in-dealer businesses. It provided significant content upgrades with the use of interactive education modules, vehicle builders and, for the first time, dealership inventory and warranty information for a completely personalized experience.
I developed the Top Features section for a comprehensive product catalog featuring over 70 items. This involved close collaboration with product engineering, brand marketing, and the internal design team. I also led quality assurance efforts and made necessary updates to the copy.
I crafted the marketing copy for the entire product catalog, collaborating with the brand marketing and accessories team. My focus was on not only promoting the products but also highlighting their build quality and manufacturing processes for OEM Kawasaki Genuine Parts & Accessories.
Kawasaki was so satisfied with our performance, they made us Digital Agency of Record for our efforts. With quantitative metrics proving that Kawasaki.com was consistently leading the industry, this global enterprise-level redesign completely transformed their digital and in-dealer businesses. The domestic website was so well-received by the industry and Kawasaki executive management, that it became the platform of choice for Kawasaki global.