Inspire The Next Generation of Riders
Influencer marketing is the latest buzzword, but what truly inspires people, is authentic passion demonstrated by real people. So when Kawasaki approached us with the monumental challenge of helping to save their declining share of cruiser motorcycles, with the launch of their millennial-targeted Vulcan S cruiser, we enthusiastically welcomed the challenge.
Life is About Experiences
To reach our millennial rider target, we needed to communicate a few critical things – First in this mundane world of 9-5 jobs and spirit-grinding commutes theres a life of rich experiences that awaits. Second, experiencing the world on a Vulcan S is a life-changing experience that will help enrich their lives like no other motorcycle can for this purpose. Finally sharing inspiring real-life stories of would tap their wanderlust and inspire them to make the leap into a life of motorcycling and post their own adventures tagging #VulcanS.
Breakthrough Your Boundaries and Experience Life on a Vulcan S Café Motorcycle.
To launch our global 360º campaign we enlisted Alex Chacon – world-traveled motorcyclist, my thought, directly tap into millennial wanderlust and inspire them to make the leap into a life of motorcycling, just like Alex.
Our 7-part content series was strategically released throughout the height of cruiser selling season along with Kawasaki's first paid social media campaign. This allowed us to directly reach millennials and inspire them through breathtaking and entertaining content.
Alex Chacon has inspired millions by sharing his global moto-travels with his friends and fans … his point … trekking this world on a motorcycle that fits you and your lifestyle, allows you to get out and experience what the world and its people have to offer.
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