Ninja is renowned as the top-selling brand for indoor countertop appliances, but they weren’t content stopping there. They decided to expanded their horizons with the Outdoor Woodfire Grill and Smoker. Initially, we felt a bit apprehensive about competing against established brands in this space, but once we experienced the product firsthand, that hesitation turned into genuine excitement. We couldn’t wait to showcase the impressive capabilities of the Woodfire Grill to the world.
To stand out in a crowded market of established outdoor appliances, we knew we needed to bring in top-notch grilling expertise. That's why we centered 90% of our content around The Grill Dads and other renowned grilling experts from across the US.
When these elite grillers, who have substantial credibility in the industry, endorse the Woodfire Grill as being on par with traditional grills, it’ll be hard for anyone to argue otherwise.
In order to keep the attention of our audience, we brought in the charismatic and unbelievably funny Grill Dads, but first, we needed to explain exactly what the product we were selling was and why you should buy one.
The project was a resounding success and not only boosted sales above projections, but also introduced the outdoor brand to a whole new audience. Customers have affirmed their love through positive feedback and provided 4-5 star reviews.